About us
We believe that the key to industry change is collaboration.
Together, we share a desire to move towards a more responsible fashion industry
Led by Fashion Roundtable, shaped by our community and partners.
The Great British Wool Revival is directed and run by Fashion Roundtable, and is an affiliate of Fashion Roundtable Organisation Limited. Acting as a hub for knowledge and connection, it exists to see British wool, grown on our hills and valleys, take pride of place in our wardrobes and our homes.
The initiative was originally funded by YOOX NET-A-PORTER as part of its 2024 Modern Artisan programme, a talent initiative training emerging designers and makers with The King's Foundation at Dumfries House in Ayrshire. The capsule collection included an oversized hand-knit scarf made from The Dumfries House Clip, a yarn spun from the fleeces of Dumfries House's own flocks. It sold out in 48 hours. The Wool Library were research partners for the map.
In 2025, John Smedley supported The Great British Wool Revival as brand partner and sponsor, platforming British wool through projects including its Sustainable School Uniform Project and helping to grow UK value chains from farmer to designer.
We're always looking for partners who share our ambition, from funders and sponsors to universities and brands. Together, we can revive heritage skills, put value back into rural communities and train the next generation of makers.
Interested in partnering with us? Get in touch LINK HERE
Partner logos to go here
Work with us
Book a free discovery call with our British wool consultancy.
Our story
From pilot study to a national revival.
British wool is an age-old fibre, one that has been cultivated in Britain for thousands of years. Throughout history, wool has been championed as a regenerative, durable and biodegradable fibre, shaped by a region's specific landscape, and steeped in culture, heritage, and knowledge.
Yet when we began our pilot study, farmers were burning their wool, prices were at an all-time low and shearing cost more than the fibre itself. Fashion Roundtable's pilot study and two roundtables (in Mayfair and Wales) revealed a fragmented, siloed supply chain. It also found that provenance, then missing from wool's storytelling, was key to revaluing local craft and preserving British heritage.
Our initiative, The Great British Wool Revival (link: Our Vision page), proves best-practice in textiles is possible, mapping the supply chain and connecting farmers with designers and manufacturers from soil to storefront.
It has been amazing to see this initiative go from strength to strength with the support of The King's Foundation, and our ambition would be that this is replicable for other British fibres, supporting farmers through to designers and brands, from soil-to-soil.
Bottom left Tamara Cincik from Fashion Roundtable, at Dumfries House with the Modern Artisans.
Bottom right Zoe Fletcher, and Maria Benjamin, The Wool Library.
From roundtable to revival.
November 2022
Fashion Roundtable convenes two British wool roundtables, one in Mayfair and one in Wales, and launches a wool regeneration programme.
2023/24
Funding through YOOX NET-A-PORTER's Modern Artisan programme, delivered with The King's Foundation at Dumfries House.
The capsule collection including the oversized hand-knitted scarf made from The King's Clip, a yarn spun from the fleeces of Dumfries House's own flock, sells out within 48 hours
September 2024
The Great British Wool Revival launches with The King's Foundation.
May 2026
The inaugural Great British Wool Revival Summit at Dumfries House.
Today
Active in 80 countries, with 650 stakeholders.
About our founder
Tamara Cincik is the Founder and CEO of Fashion Roundtable, the UK-based fashion policy and industry platform bringing together government, business, academia and the creative industries. She founded The Great British Wool Revival in September 2024, in collaboration with The King's Foundation, to champion British wool as a cornerstone of the UK's cultural, agricultural and economic future, reconnecting fashion, farming, craftsmanship and education through a regenerative lens.
Copy to come from Tamara. Not too long!
Meg Pirie donned her wellies and travelled across the country meeting the farmers, spinners and mill owners keeping alive the skills and heritage tied up in wool, which, once lost, are lost forever.
One farmer I met was letting his wool rot in his coal shed. Another was burning his, because it was cheaper than paying the petrol to the nearest processing depot. This was fresh on my mind as I hiked up the Carneddau mountain range in Wales. Welsh mountain sheep greeted me along the way, unflinching in the rain. Their connection to place was deep, but their wool was worth nothing. The true value, I realised, lay in connecting that wool, and its provenance, with the people who make with it. A celebration of regional culture at its best. An origin story in the making.
Read Meg's article (LINK HERE) "Traditional crafts: Once these skills are lost, they're lost forever"
Join the revival
Four ways to become part of the movement.
Become part of the movement
Support the revival,
with recognition on our website.
Join the map
If you farm, process or make with British wool, apply to be featured.
Stay close
Follow us on Instagram, and subscribe to Fashion Roundtable's Substack for our wool editorials, podcasts and events.